Referral Incentives
Encouraging social media shares through referral programs and gamification.
We are a team of behavioural economists, game theorists, and computer scientists from the University of Southampton. Our goal is to understand how refer-a-friend programs and gamification can be used to encourage word-of-mouth marketing.
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Outrun Cancer
Guest blog post on JustGiving
How to incentivise your social media shares to drive donations?
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Our Team
Victor Naroditskiy is a computer science PhD with background in optimization, incentive engineering, and game theory. He develops innovative solutions in the domains of crowdsourcing, digital marketing, social mobilization, spectrum auctions, and SEM. Victor is a Research Fellow on the ORCHID project at the University of Southampton. Victor blogs about digital marketing and crowdsourcing.
Sebastian Stein is a Research Lecturer at the Agents, Interaction and Complexity group at the University of Southampton. His research lies at the intersection of artificial intelligence, computational economics and optimisation. He is particularly interested in developing novel mechanisms for highly complex distributed systems where the often conflicting interests of heterogeneous stakeholders have to be aligned through appropriate incentives. His work has been applied to crowdsourcing, the smart grid and cloud computing.
Mirco Tonin is a Senior Lecturer at the Economics Department of the University of Southampton, a Research Fellow at IZA in Bonn and at CEU in Budapest and a Research Associate at CESifo in Munich. In his research he uses a variety of methods, including lab and field experiments and the analysis of survey and administrative datasets, to address policy-relevant issues in public and labour economics. He has worked as a consultant for the World Bank and the International Labour Office.
Long Tran-Thanh is a Research Fellow at the Agents, Interactions and Complexity Research Group of the University of Southampton. His main research interest is statistical online learning and its applications to different domains of artificial intelligence and game theory. Recently, he focuses on investigating resource-constrained decision making processes in crowdsourcing and crowdfunding.
Michael Vlassopoulos is a Senior Lecturer at the Department of Economics of the University of Southampton. His research area is applied microeconomics with particular interest in behavioral economics. Recent work has focused on the sources and implications of prosocial behaviour with applications in charitable giving, corporate philanthropy and crowdfunding.